And last week, it partnered with music streaming service Pandora to release new songs and commentary from the musical kids about their experiences while in the group. The music producer also released its new album Kidz Bop Party Playlist! via Universal Music on Demand, which is available for purchase online and from retailers worldwide. The brand also launched content in the UK last month, teaming with broadcaster Sky to roll out three sing-and-dance workshops exclusively to Sky’s VIP customers. “On YouTube, our views were up 32% in the first few weeks of the pandemic, and children’s music streaming in general was also up.” “We’ve seen a big increase in views and streaming,” Junk says. KIDZ BOP has been able to benefit from a growth in kid-friendly music consumption, which jumped to the tune of 12% week over week in March, while video streams climbed 22% in the same time frame, according to USA Today These kits were delivered to the homes of the music videos’ casts, setting the brand up to continue filming its popular music videos remotely. The kits typically include a professional-grade camera, lighting equipment and a laptop. To counter the live event gap, and to make sure production wasn’t halted, KIDZ BOP ordered sterilized remote-filming kits from New York-based prodco Hayden5. Across the industry, a six-month shutdown of the live event industry could end up costing the market more than US$10 billion in sponsorship, with that loss expected to deepen until concerts start back up, according to the World Economic Forum. And while the future of these events remains uncertain, revenue for the industry could be down by as much as US$9 billion this year, according to live event research firm Pollstar. Once it became clear in early March that COVID-19 would lead to lockdowns, KIDZ BOP hit pause on its live tours that were originally set for this summer, and looked at how it could grow digitally instead, says Junk.Ĭountless concerts and events have cancelled or rescheduled due to COVID-19. “But we also have a robust pipeline of hundreds of videos we produce each year, with live-action film shoots happening multiple times a month all over the world. “We knew we had to put a hold on tours to be safe,” says president Sasha Junk. A slightly better rock cover is the Kids’ take on the frantic Panic! At The Disco hit “ High Hopes,” which brought Brandon Urie‘s band a new relevance with Gen Z.As COVID-19 continues to rock the live event industry, children’s music and dance brand KIDZ BOP has had to shift its business with new online offerings to avoid losing the beat and getting tripped up by the pandemic. The cover of Imagine Dragons‘ “ Natural” does not match the intensity of the original, yet it seems like the Kids will not stop covering an Imagine Dragon song on every release until of the end of time. The Kidz Bop cover of “ Beautiful” does not improve on the Gucci-loving duet with Camila Cabello. Historians will scratch their heads at the success of Bazzi decades from now. The album’s weaker covers generally spotlight weaker original versions. The Kids’ approach also succeeds with Benny Blanco‘s “ Eastside” that maintains the melodic melancholy of the original Khalid-Halsey pairing. When it comes to Post Malone‘s “ Better Now,” we get an effective combo of pop, rock, and hip-hop that demonstrates the broad appeal of Post Malone, even for the rated-G audience. The cover of Maroon 5‘s “ Girls Like You” flips the formula of “I Like It.” This time, it’s Cardi B who is excluded and the outcome is flat, like Maroon 5’s Cardi-less performance at the Super Bowl.Ī post shared by KIDZ BOP Bop Kids stepped up their game with a world tour in 2019 before returning to the U.S.īeyond the chart-toppers, the Kids take on both pop and rock on Kidz Bop 39.
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Simplification also works for the cover of Drake‘s “ In My Feelings.” The original is full of nonsense the Kidz Bop version keeps the New Orleans bounce and streamlines the sanitized lyrics to be more coherent than the original. Balvin parts are excluded making the cover short and sweet. The latest edition includes three Billboard Hot 100 #1s, starting with Cardi B‘s “ I Like It,” which serves as a showcase for Ahnya, Julianna, and Liv. While the Kids stay the same, the hits change. Kidz Bop 39 brings back the Kidz Bop 38team – Ahnya, Julianna, Cooper, Freddy, Isaiah, Liv, and Shane. The group made up of child singers has been around since 2001 with frequent personnel changes. Hits are the fuel on which Kidz Bop Kids run. Kidz Bop Kids take on the hits from second half of 2018 on Kidz Bop 39